Every organisation goes through moments when its usual ways of working are no longer sufficient. The client cases below illustrate different situations in which TOMO® Action-Learning Workshops™ have helped create the right working environment to clarify challenges, align teams or unblock complex projects. These examples reflect both the diversity of contexts encountered and a shared approach: learning by doing in order to turn complexity into concrete action.
Sylvain Cousinard – TOMO®
Some Action-Learning Workshops™ are designed to support leadership teams at key moments in their journey.
Client: Executive Committee, KUKA SYSTEMS France
Challenge: the need to rebuild cohesion by aligning around a shared vision
Approach: Action-Learning Workshops™ delivered across three leadership seminars
Results: renewed strategic perspective + stronger human connections + implementation of new best practices
Partner(s): YouMeBe®
Client testimonial:
“…TOMO® supported us over several months in an original way. The shifts in perspective encouraged by their creative methods—unusual for the engineers that we are—allowed us to broaden our mindset, ultimately enabling us to design unexpected solutions and, above all, improve cohesion within the Executive Committee.”
Otto Gerhäuser – Managing Director
Client: Executive Committee, HSW GROUP
Challenge: aligning the Executive Committee—and then the entire organisation—around a user-centric strategy in order to move from being a service provider to becoming a true partner for their clients.
Approach: Action-Learning Workshops™ delivered during a leadership seminar, followed by dedicated steering sessions.
Results: renewed alignment and momentum within the leadership team + implementation of new best practices across each business unit + development of future ambassadors who later became internal trainers in user-centred innovation.
Partner(s): YouMeBe®
Client testimonial:
“…By taking part in this experience, each member of the Executive Committee was, in a way, challenged, encouraged and supported to rediscover their role within the broader ecosystem of our organisation. This seminar not only created a successful shared experience but also brought to light the values shared by all members of the Executive Committee. It strengthened our cohesion and our desire to build together. In the weeks that followed, this collective spirit of teamwork, empathy and responsibility shaped the way we operate—both together and with our teams.”
Florent Auroyer – Managing Director
Client: Executive Committee, 3DS CATIA
Challenge: the need to restore coherence by aligning around a shared vision.
Approach: Action-Learning Workshops™ delivered during a leadership seminar.
Results: three-year strategic alignment + sharing of individual aspirations + implementation of new best practices.
Partner(s): YouMeBe®
Some Action-Learning Workshops™ are designed to support operational teams at key moments in their projects.
Client: European Key Accounts Sales Team, KODAK PPS
Challenge: enabling the sales team to make the creative potential of a professional printing solution visible and desirable to their prospects.
Approach: Action-Learning Workshops™ designed to establish a process for identifying the creative potential of each client.
Results: see client testimonial below.
Client testimonial:
“Sometimes it is necessary to pause in order to move forward again with greater momentum. TOMO® helped us refocus on the challenges faced by our clients’ own customers. We were then able to design marketing campaigns tailored to their business challenges and made possible only by our technologies. This brought us closer to our clients, helped us rediscover the strengths of our own products, and even accelerated some of our deal closings. Being more creative and more daring? A guaranteed return on investment.”
Franck Bouchaud – Sales Leader
Client: Marketing, Communication and Customer Experience Team, PRIMAGAZ
Challenge: challenging and renewing the organisation’s customer culture in order to restore a service-oriented mindset across all actions and communications.
Approach: Professional Action-Learning Workshop™ delivered during team seminars.
Results: adoption of new working methods + greater ability to step back from corporate self-censorship + service and product innovation.
Partner(s): YouMeBe®
Client testimonial:
“…After these two days of fast-paced seminars conducted in a positive and energetic atmosphere, the team embraced both the challenges and the tools of customer experience. They became daily ambassadors for the voice of the customer.”
Laetitia Aymard – Marketing, Communication and Customer Experience Director – PRIMAGAZ
Client: HR & Learning Team, BHV
Challenge: stimulating the development of mid-level managers’ capabilities in support of greater initiative-taking.
Approach: Action-Learning Workshops™ structured into several annual programmes.
Results: adoption of new ways of working + increased systemic awareness + service and product innovation.
Partner(s): YouMeBe®
Client testimonials:
“TOMO® and YouMeBe® helped us design several capability development programmes, contributing to the personal and professional development of selected employees. These Action-Learning Workshops™ were directly applied to real business cases and company projects. By encouraging participants to step outside their comfort zones, we saw employees open up and become more proactive in proposing ideas. We particularly appreciated their supportive and adaptable approach.”
Séverine Le Gal – Head of Learning
“TOMO® and YouMeBe® know how to listen and consistently exceed our expectations when experimenting with faster and more creative ways of working. This opened new perspectives for both our team and the participants. As effective partners, we truly enjoyed working with them.”
Julie Raclin – Head of Recruitment & HR Projects
Finally, some workshops support phases of entrepreneurial creation or repositioning, when a team or an individual needs to (re)clarify purpose before taking action.
Client: Founder and CEO, STATEMENT®
Challenge: challenging the founder’s ambitions in order to reposition the brand.
Approach: Action-Learning Workshops™ conducted with the brand’s leadership team.
Results: articulation and recognition of the journey accomplished + redefinition of the strategic ambition + renewed momentum.
(full case details & client testimonial coming soon)
Clients: Founding leadership team, POP IT®
Challenge: exploring and challenging the company’s project by translating it into a strong, meaningful and purpose-driven brand.
Approach: Action-Learning Workshops™ working jointly on the business model and an inspiring brand foundation.
Results: awareness of the potential power of a brand beyond the business model itself + creation of both a start-up and its “grown-up” brand from the outset.
Partner(s): YouMeBe®
Client testimonial:
“After several successful entrepreneurial ventures, we wanted to go one step further with this new project. Working on our brand upstream—just as much as on our business and financial model—meant putting the meaning of our actions and the reality of our customers at the heart of our approach. More comfortable with algorithms than with semantics, we needed to find a partner who could help us with this without taking away this fundamental stage in building a company. Because TOMO® is not a traditional consulting firm but an expert in action learning, they challenged us, questioned us and enabled us to frame and articulate ourselves the deeper meaning of this project—and therefore the foundations of our new brand. Looking back now that the business is up and running, I can confirm that it is far easier to animate your brand and produce content when you have taken the time to clearly define your purpose, and when it truly resonates with both your own values and those of your customers. Highly recommended.”
Noémie Pélékhine – CEO, POP IT®
Client: Founder and CEO, LA REINE MER® Group & MAISON MALO®
Challenge: refining and fully committing to the company’s project in order to gain clarity before taking action.
Approach: Action-Learning Workshops™ conducted with the group’s leadership team.
Results: significant time gained by exploring simulations of different business models in order to select one—then a second—that was strong, focused and fully embraced + creation of two powerful brands that became highly memorable to their audiences from the very first initiatives.
Client testimonial:
“To move through certain crucial stages, leaders and entrepreneurs need support. When I created my group, TOMO® challenged me and helped me refocus on the essential elements of my project. Drawing on their experience in branding, we then co-created together the first stage of the identity of La Reine Mer®, a striking and meaningful brand that enabled me to engage the stakeholders essential to the success of the project—from investors to our first customers. Two years after this initial success, at the moment of opening the company’s capital, TOMO® supported me once again in reorganising my group and its offer in order to remain as relevant and effective as possible. Alone we go faster, but together we go further.”
Gregory Areinx – CEO, LA REINE MER® & MAISON MALO®
Across all these cases, one constant remains: creating the conditions for demanding and respectful collective work, where teams learn by doing and make decisions they genuinely take ownership of.